YAGA VISIT OUR SHOP woman wearing a denim jacket and short burgundy shorts with a embriodered handbag SERVICES Pocket Fasion, Image Consulting & Content Creator BLOG VIEW OUR BLOG

Hello, I’m Helene

Wife, Mama, Influencer, Content Creator & Image Consultant

I have 2 superpowers: Styling & Shopping. I was born to be a personal shopper but wanted to reach a wider audience. As a fashion influencer my inbox is flooded with questions like “I need these sandals in my life, where can I get them?”  OR  I love your mom-jeans, but will they work for my body shape?” hence Pocket Fashion was born:

Your own personal shopper in your pocket, an exclusive membership via WhatsApp where I share style tips, must haves, how to wear it, the latest trends & shoppable links.


I will keep you in the fashion-loop, cause when it comes to fashion “one day you’re in and the next day you are out!”

Get inspired & shop!

Subscribe to Pocket Fashion where you receive 3-5 WhatsApp messages per week; suited for your specific body shape: It’s hot, it’s happening, it’s trending, it’s in your pocket!

UP YOUR STYLE GAME (for only R69,99 per month)!

I want to empower & inspire YOU to look and feel beautiful.

Here’s to living life in style!


Meet the Kiddies

Minki is the one who made me a Mom. With a personality and a smile bigger than her ever expanding wardrobe and a dress sense that will make Katy Perry blush, she is a fashionable ball of fire.

She could talk before she could walk and her explanation of the #covidvirus has gone viral.

She perfected “Let it Go” and is now working on mastering the falsetto in “Into The Unknown.” Oh, and her lipstick application? Is damn near perfect.

Dressed obsessed, and living life like nobody (although everybody) is actually watching #LittleMissMinki

Josh is the baby in the house! But don’t let his angelic little face fool ya, boys will be boys and he’s definitely making the most of it. He talks non-stop (just like his Mom and Big Sis). 

His trademark? Beautiful ombre hair with curls above his ears – and no you are not allowed to touch his hair! 

He couldn’t care less about his gorgeous outfits and his obsessed with wheels! Anything goes! Currently binge watching Paw Patrol.

He might be little,but trust me this little guy is fierce! #JustJosh







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